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Bill Gates wrote this week, “The Age of AI has begun.” 

“The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone. It will change the way people work, learn, travel, get health care, and communicate with each other. Entire industries will reorient around it. Businesses will distinguish themselves by how well they use it.”

A new study by OpenAI shows that most of us will have our job impacted in some way by AI. For some, more than half of their current tasks are likely to be radically changed. According to Sam Altman, COO of OpenAI, millions of jobs could be lost. At the same time an incredible number of new opportunities that are difficult to conceive of are opening up.

These plugins are expected to have wide-ranging societal impact.

⚫80% of The US workforce could have 10%+ of their work tasks affected
⚫19% may see 50%+ of their tasks impacted
⚫ Spans all wage levels with higher income jobs likely affected morehttps://t.co/HYIahk1VsN pic.twitter.com/b35SpH1TqE

— Marie Haynes (@Marie_Haynes) March 23, 2023

Wild changes could happen quickly. 

It is overwhelming to keep up with all of the news regarding AI. Several of my friends have expressed serious anxiety and concern. We are likely at the precipice of an exciting new era but change is difficult. Especially when combined with the stress of the pandemic. 

My hope for you is that you are able to experience these changes with joy and excitement rather than despair. While there are many potential serious concerns with the technology, the potential for good and for exciting change is huge.

There is so much opportunity right now for those of us who understand the web, even just a little. Every business is going to go through big changes and will be looking for guidance. 

In this episode:

• ChatGPT Plugins – you can now browse the web inside of ChatGPT and a LOT more
• Exciting advancements in AI
• Google Bard is live (and perhaps disappointing)
• Sam Altman’s ABC interview (The co-founder of OpenAI that makes ChatGPT)
• The March Core Google Update
• SEO tips 
• Other interesting AI news
• MidJourney tips
• SEO Jobs

For paid readers:

• Cool uses of ChatGPT
• Use ChatGPT + GSC to improve your content
• Improving product review content
• Prompts you can use to help improve product review content

Become a paid member for the full version

Become a paid member for $18 per month

Join the free version

There is now a lot more in the free version. Everything except the Ideas and Innovation section plus office hours every few weeks. (This week’s office hours were so good. I will publish the video plus a summary in next week’s newsletter.)

First, I want to share with you a story about my morning that may help me demonstrate how the ChatGPT Plugins will change the way people search.

This morning, I took some time to create instead of work. I asked ChatGPT to write a poem with thought provoking lyrics. It was not bad, but a little depressing, so I asked it to write with more joy…and then it was a little hokey sounding…

We changed it up a little and added some chords.

I really enjoy listening to electronic music, and there are so many things I would love to create. But I always get lost in the tech.

How do I get that sound?

What the heck is a DAW?

OK, I downloaded Ableton and now I have to register for the trial and figure out how to use it…

I asked ChatGPT for ideas of sounds or drum beats I could use on my Roland RD-700SX.

And it made up a completely wrong answer, telling me to press the “drums/perc” button that didn’t exist. 

When a language model makes stuff up, it is called a hallucination. This happens when there are gaps in its knowledge. It did not know the answer, so it came up with something plausible. 

But soon…possibly even by the time you are reading this, ChatGPT will be able to recognize when an answer could be improved by augmenting it with information from the web. the web browsing plugin now offers Bing search inside of ChatGPT.

It searches and navigates websites and can synthesize information across multiple sources to give a more grounded response instead of making things up. And, it knows when to use info from the web to make an answer better rather than making information up.

Screenshot from a video on OpenAI’s website.

Once I have access to the web browsing plugin, ChatGPT should be able to search the web, find the manual for my keyboard, gather the information and answer any question I have about the tech. 

Or, Roland could develop a plugin that allows me to ask any question about its products.

Or, one of you with technical skills could develop an app that sparks creativity and teaches people to create music.

Actually, nevermind…it sounds like the new coding plugin will make it so that I can eventually just tell ChatGPT what I want and it will make the plugin for me.

Setting up a ChatGPT plugin is wild.

Just describe your API endpoints in plain English and let ChatGPT figure out which one(s) to call.

Then, return raw data and let ChatGPT provide its own natural language response to the user.

That's it! 🤯https://t.co/LOqdXXQqkU

— Nate Chan (@nathanwchan) March 24, 2023

Plug-ins announced for ChatGPT – imagine being able to connect the Expedia plugin, and ask in plain English “what is the fastest route from Vancouver to Bali, no Air Canada, if a flight is faster but 50% or more expensive ignore it” – pic.twitter.com/L0Qt1gfwjN

— Scott Jackson (@ascottjackson) March 23, 2023

The way we use the internet has suddenly changed. 

People will be turning to ChatGPT for business recommendations. We are going to need to learn how to get in there. We will need to brainstorm on how we can serve our audience who are active users of ChatGPT. We will need to understand Bing rankings, perhaps more than we do Google rankings. I don’t know the first thing about Bing local search algos…but that will need to change!

But what about Google?

Google finally released Bard, their ChatGPT competitor this week. I do not yet have access but from what I have seen, I am disappointed.

Bard looks like it can be extremely helpful in some ways. It has access to up to date information and is very creative and friendly. 

But, it is horrendously inaccurate in many cases. I will share more below on the awful inaccuracies Bard is spitting out.

I really thought that Bard would be accurate because of Google’s Knowledge Graph. It doesn’t even look like it is using the knowledge graph. People who have knowledge panels are not being recognized.

I am clinging to the hope that Bard will improve. We have spoken extensively about Google’s Sparrow paper that discusses how user feedback can greatly improve an AI language model. Perhaps it will get better quickly? We will see.

From what I’ve seen from Bard so far I think it would be incredibly helpful, and used by many, if accurate.

But things move quickly in the AI world. I am worried for Google.

Just last week I shared about how GPT-4 was world changing. It feels like a lifetime ago.

wow, its only been 10 days? It feels like much longer.

— daniel (@danielmsalve) March 24, 2023

If you run or advise a business that relies on the internet, you absolutely need to be paying attention to ChatGPT.

More on ChatGPT’s third party plugins

Third party plugins have changed the game. There is a Plugin store with options allowing you to use ChatGPT integrating with companies like Expedia, Instacart, Shopfiy, Speak (a language tutor), Wolfram (math, curated knowledge and data, much of which updates in real time) and Zapier.

Here are some screenshots taken from the video demo showing the web browsing plugin:

This could be a big enough change to convince people who have used Google as their search engine for years to switch to using ChatGPT. 

While websites are listed as sources, there will often be little need to visit these sites. If I ask, “What’s the latest on the Maple Leafs” ChatGPT should be able to use Bing to make a summary for me based on what it’s read on the most relevant and up to date websites. I had someone ask Bard this question and it told us how Leafs goalie Michael Hutchinson won the game for them. Um, Hutchinson was traded from the Leafs three years ago.

With search inside of ChatGPT (when necessary) there is very little need for me to visit websites…very little need to click…to do multiple searches…to scroll past a slew of ads…to click on ads. 

Nvidia DGX AI – the supercomputer behind ChatGPT

Nvidia partnered with major cloud server providers including Microsoft Azure, Google Cloud and Oracle Cloud to bring Nividia DGX AI supercomputers to every company. They said, “Generative AI capabilities have created a sense of urgency for companies to reimagine their products and business models.” This will likely lead to breakthroughs in AI research and development in many industries. We are at the iPhone moment of AI.

Github launched Copilot-X

GPT-4 integrated into every part of your workflow. Can explain code, help fix errors, generate tests, answer questions like, “how do I vertically center a div?”. Although it sounds like the ChatGPT coding plugins may make this less needed.

Microsoft Loop announced – a Notion competitor project management tool

Kind of like Google Workspace Spaces with dashboards for real-time, digital-first project collaboration.

Adobe launches Firefly generative AI

This is a family of generative AI models. “We’re entering a world where you’ll be able to bring your creative vision to life simply by describing what you want in your own words, or with a simple gesture in your app.” 

Instruct – NeRF2NeRF 

Describe an image and make a 3d video about it. 

Editing 3D Scenes with Text
NeRFS to be exact.

🤯

abs: https://t.co/MBBZznQjMq
project page: https://t.co/G29cqzBPXd

pic.twitter.com/ZjtEuHAgnG

— Linus ●ᴗ● Ekenstam (@LinusEkenstam) March 23, 2023

Epic Games wants to create the Metaverse

Of all of the exciting things that happened this week, this one has me the most excited.

Epic games just demoed technology for a metaverse where anyone can create extremely lifelike worlds, avatars that look & sound like you & a revenue share model where creators building w the technology get a percentage of all of the money Fortnite makes😮https://t.co/p3xLP6dCNu

— Marie Haynes (@Marie_Haynes) March 22, 2023

Every time I try to explain why I am so excited about this, people look at me like I have 2 heads. I’ll try though!

Our children are already heavily invested in the Metaverse – Roblox, Minecraft, Fortnite – they are whole worlds where they can meet friends and hang out. Fortnite envisions a world where the Metaverse is eventually a place where most business is done. I know it sounds like this has already been done, tried and rejected, but from what I can see, Epic is very likely to be the leader in creating the Metaverse where entire businesses are created and run. If you watch the entire presentation, it is truly mind blowing to see the virtual worlds and avatars being created. 

They described new tech to make lifelike environments – in a way anyone can do right now with the tools in Fortnite creative mode. They demoed 3d lifelike AI generated avatars and voices. 

But most exciting to me was the talk of Creator economy 2.0 with what sounds to me like a whole new economy. Epic Games is inviting people to come and create virtual worlds and play with this tech and then sharing 40% of Fortnite’s profits with those creators. They’ve just given some of the top minds when it comes to creating and growing audiences the ability to make more money playing Fortnite and creating games and virtual worlds than any other career in front of them. 

Trust me, this is the future. Our children will run businesses from within the Metaverse. Those who understand it will be sought after. Might be time to play more Fortnite perhaps. I will do a lot of this this weekend!

Today we're starting to open up access to Bard, our early experiment that lets you collaborate with generative AI. You can use Bard to boost your productivity, accelerate your ideas and fuel your curiosity. Learn more, including how to sign up ↓ https://t.co/4zDI5RD1fr

— Google (@Google) March 21, 2023

Mikhail Parakhin, CEO of Bing said on Twitter that Google is about 6 months behind compared to the general state of the art. Given what we saw happen this week, I think we may actually see Bing truly challenge Google’s dominance.

They are pretty far behind, but it is impressive how much they were able to achieve given the low amount of compute they had and the fact that in core ML algorithms they are trailing the SOTA by, maybe, 6 months. Being "little folks", we learned to never underestimate Google.

— Mikhail Parakhin (@MParakhin) March 23, 2023

I have not yet been able to try Bard. It is limited to testing by people in the US and UK and not on workspace accounts. You can sign up for the waiting list via a VPN, but I have not been able to get access yet. 

Community concerns over Bard 

• Inaccuracies
  • Claiming it has access to Ahrefs Keyword Explorer Tool to provide search volume.
  • Recommending contacting John Mueller on Google+ (which no longer exists)
  • Providing answers with dated, inaccurate data
  • Providing no answers for YMYL topics (for now)
  • It confidently says Click Through Rate is an important ranking factor (it’s not, at least not in the way the answer says it is)
  • It claimed that Google’s language model was trained on our Gmail data (then Gmail had to respond saying, no it is not)
• Not linking to websites as sources very often although Google’s Sissie Hsiao says, “When AI tools are integrated into search, the company will give priority to sending valuable traffic to content creators.”
  • Google gave an answer that said, “In our testing…”. The testing was directly stolen from Tom’s Hardware’s article written days ago. With no attribution.
• Fails basic math that ChatGPT can do easily. (But it liked ChatGPT’s answer) 

Wow, it's as bad as I thought it could be. Bard even reveals the sites it "read" reviews on, but still doesn't list them as citations. There's just a "Google it" button. Ugh. https://t.co/8SUiRukuMt

— Glenn Gabe (@glenngabe) March 21, 2023

It’s not completely bad news. There are some things people are enjoying about Bard. I have heard several people say there were truly impressed and wowed by using it.

One clear win for Bard over ChatGPT — it definitely seems to have access to recent information via Google Search … pic.twitter.com/ZYlSF15Cas

— Dr. Pete Meyers (@dr_pete) March 23, 2023

However, now we’ve got Bing inside of ChatGPT, so there goes that advantage.

Jamie Indigo asked about herself and Bard told her, “She is a technical SEO consultant who speaks bot, which is a term used to describe the ability to understand and communicate with search engines.” That’s kind of cool. I saw several other people who were quite pleased with how Bard summarized their online digital fingerprint.

Useful for local search – (I am betting this will be expanded and improved much like we saw in the screenshots of ChatGPT’s plugins).

Here, Bard is recommending roofing contractors in a particular Zip Code.

Help understanding spreadsheets

It gave a good answer about whether geotagging was useful for local search, but then called Google Business Profile by its old name, Google My Business.

It looks like Bard will soon be a part of Messages (texting on Android) and Google Assistant. We know it is also coming to Gmail and Google Docs. 

I really, really hope they can fix the inaccuracies!

Bard has the potential to be incredible. It will continue to improve. But for now, ChatGPT deserves our attention.

In Sam Altman’s ABC interview, he discusses the rapid advancements in AI and OpenAI’s responsible approach to its development. He highlights concerns about the speed of change, displacement of potentially millions of jobs, and AI’s potential impact on elections. Despite these concerns, he envisions AI as a “tool for humans, an amplifier of humans” and foresees a significant role for AI in education. Altman emphasizes the importance of government involvement in AI regulation and management. 

“The speed of the change that may happen here is the part that I worry about the most, but if this happens, you know, in a single digit number of years, these shifts, that is the part I worry about the most.”

I would highly recommend watching this:

Will ChatGPT kill Google?

He smiles and says confidently, “No.”

Altman acknowledges that people might turn to tools like ChatGPT for some tasks they currently use Google for, but he considers it a “fundamentally different product.” 

This was recorded before OpenAI’s announcement about web browsing via ChatGPT plugins. I think Sam was being conservative in his answer here. ChatGPT will likely not kill Google, but recent advancements have given it and its part owner, Bing a huge advantage.

I was most excited about the end of the interview where he shared his vision for AI having a role in reshaping education. He compared the integration of AI to the adoption of calculators in the past. He believes AI could radically change the way education is conducted. 

I had this thought after seeing Epic Game’s announcement (more above). I think it’s possible we can use AI and the technology we have to make learning an incredible immersive video game experience. Imagine if going to school and learning was as fun as playing video games? My kids look at me weird when I suggest stuff like this. 

You can now create images right in Bing Chat. You need to be in creative mode:

Today we announced Bing Image Creator in chat and more. Read all the details here: https://t.co/GWpicVFOl1 pic.twitter.com/vKxiwnTv5R

— Bing (@bing) March 21, 2023

They are not quite as good as MidJourney from what I’ve seen, but quite a bit of fun!

Another example of the superiority of Midjourney vs Bing Image Creator. pic.twitter.com/9bvAKSCSF5

— Gianluca Fiorelli (@gfiorelli1) March 22, 2023

I can’t believe this is possible.

“Bing, look up the latest design trends in watches. then show me a realistic picture of a new watch that you think will be trendy.”

“Make it green and add complications”

“Look up trends in watches in Japan and redo the image for that market?” pic.twitter.com/7fiUUMmmbo

— Ethan Mollick (@emollick) March 24, 2023

There has been far more AI news than SEO this week. My apologies for those who come to this newsletter for Google algo update info. Here are the important bits:

This has been an impactful update so far.

There are over 400 comments on Search Engine Round Table’s article on this update.

I have not studied the update yet. In this week’s office hours we discussed this site below. I hope to share more about what this site did in a future episode, once the update has finished rolling out.

Here are some more of the community’s tweets on the March Core Update:

https://twitter.com/badams/status/1637814716809486336?s=20

Core updates often reveal a push and pull between "the thing" and "the other people writing about the thing." Seeing some examples where Google is showing more 3rd party references and reviews after the March Core Update. pic.twitter.com/qx5mQhy5bb

— Lily Ray 😏 (@lilyraynyc) March 22, 2023

4 entertainment/music/comic publications are surging with the March core update – The Mary Sue, Uproxx, Fandom Wire and Louder Sound. pic.twitter.com/4tWhzNggyj

— Lily Ray 😏 (@lilyraynyc) March 21, 2023

6 .gov sites benefitting from the March 2023 core update (as is often the case with core updates!) pic.twitter.com/8OAxdeZjum

— Lily Ray 😏 (@lilyraynyc) March 20, 2023

Over 200 comments on the Google March 2023 broad core update story https://t.co/3Qkh4OCiSY pic.twitter.com/bpoGd2NSR1

— Barry Schwartz (@rustybrick) March 19, 2023

Here's some very early analysis of the March Core Update – winning and losing categories in the U.S.

Data combines @sistrix visibility index scores with @Similarweb categories

(3 part tweet) pic.twitter.com/a5vDlt2opG

— Lily Ray 😏 (@lilyraynyc) March 24, 2023

Google updates are now in the Search Status Dashboard

Google updates are now visible in status.search.google.com that shows potential issues in crawling, indexing, ranking and serving:

The Google Search Updates ranking page now redirects to https://t.co/puu3gQgfYh

You can see all of the past updates since 2020, along with links to the important tweets & documentation. pic.twitter.com/mi8Ouis0Vx

— Marie Haynes (@Marie_Haynes) March 23, 2023

With LLM based search, EEAT matters even more now!

Wait… So if ChatGPT style search interfaces take off, brand mentions will be way more valuable than links, right?

Because the goal will be to have your brand shown within the LLM-powered answers, and those are trained on broad web indices yeah?

— Rand Fishkin (follow @randderuiter on Threads) (@randfish) March 14, 2023

Javascript and TypeScript

📖 Transcript → https://t.co/gefRTcPBUG
📺 Join us on YouTube ↓ https://t.co/SbUVpWXP37

— Google Search Central (@googlesearchc) March 23, 2023

More on enriching GSC data with data from Looker (Data Studio)

In this post, @danielwaisberg discusses how to enrich your Search Console data with internal information you have about your site using Looker Studio. https://t.co/ZtQNnKlubQ

The more data sources you combine, the better you can understand what helps you achieve your results! pic.twitter.com/RqaMSrUPtR

— Google Search Central (@googlesearchc) March 22, 2023

URLs are not excluded by robots.txt until they are crawled and reprocessed

Google's @JohnMu clarifies that URLs are not excluded by robots.txt until (1) Google processes the robots.txt change and then (2) the specific URL that is impacted is reprocessed by Google https://t.co/GQyNdw1MNK pic.twitter.com/0k8FgaIoMD

— Barry Schwartz (@rustybrick) March 22, 2023

Lily thinks Google may have started including Experience as something they can reward with the Feb 21 Product Reviews Update

I think that’s where it started actually 💪🏽

— Lily Ray 😏 (@lilyraynyc) March 21, 2023

ChatGPT cannot give you keyword data

Isn't ChatGPT like other SEO tools?

No.

Getting lots of ?s about this: pic.twitter.com/77MTvaIxf3

— Britney Muller (@BritneyMuller) March 20, 2023

Although what a great use case for a ChatGPT Plugin! Ahrefs or Semrush could create a plugin that allows paid customers to access their data from within ChatGPT.

Important reminder – the deadline where we lose GA3 data is coming fast

DEAR MARKETING AGENCIES:
GOOGLE IS NOT DELAYING THE SUNSET OF UNIVERSAL ANALYTICS. PLEASE STOP THINKING THAT. IT IS A PIPE DREAM. GET GA4 READY NOW.

Sincerely,
Me pic.twitter.com/yJ7JAZRFhR

— Dana DiTomaso (@danaditomaso) March 21, 2023

If you own a website, then you know GA4’s coming in hot! 🔥 Here’s how you can use it to stay on top of your conversions: https://t.co/SzbWKonZ6S via @RobinLord8

— Moz (@Moz) March 20, 2023

Google Business Profile is labelling some products as free when they are not

Hey @rustybrick – when looking into a client's services in their GBP, we noticed that some of the predefined services had a "free" label which we nor the client added. Is this new? pic.twitter.com/jV0uOd5VMr

— Sukhjit S Matharu 👾 (@SukhjitSMatharu) March 17, 2023

Cannabis shops can now publish Google Posts

Great news for businesses in the Cannabis/Tobacco industry!

@TomasAcuna_ and @SEOAllie just noticed that our 🍃 clients can now publish Google Posts. They were unable to use Posts previously.

Hope this isn't just a bug!#seo #localseo pic.twitter.com/PpvzU0Hb90

— Darren Shaw (@DarrenShaw_) March 21, 2023

This is the section just for my paid readers.

In the subscriber version, I’ve included:

• Cool and useful uses of ChatGPT
• Using GSC keyword data plus ChatGPT to improve content (Thank you Tony Hill for sharing)
• How I used ChatGPT in helping me write newsletter (including prompts I used)
• The Verge ranking with ChatGPT content – a huge lesson in understanding intent
• Prompts to use to improve product review content based on Google’s guidelines

This section is developing. There will be more and more useful content in here as I do more consulting calls with businesses hungry to be on the cutting edge of Search. I’ll share as much as I can with my newsletter subscribers.

Become a paid member for the full version

Become a paid member for $18 per month

we had a significant issue in ChatGPT due to a bug in an open source library, for which a fix has now been released and we have just finished validating.

a small percentage of users were able to see the titles of other users’ conversation history.

we feel awful about this.

— Sam Altman (@sama) March 22, 2023

Fake AI-generated photos of Trump being arrested goes viral on American social media. pic.twitter.com/cf2mnPZ5yT

— Megh Updates 🚨™ (@MeghUpdates) March 22, 2023

Did you know you can manually opt out of model training w/ OpenAI? #AI

You have to fill out a form. pic.twitter.com/qXX8pYwmlc

— Kristen Ruby (@sparklingruby) March 22, 2023

Just got a new notification about Ad Personalization when opening Chrome.

No mention of AI in here but would imagine AI will allow for all sorts of innovation in ad targeting.

Trials were on by default – ad personalization, measurement & spam protection. pic.twitter.com/sBUevmoqwY

— Marie Haynes (@Marie_Haynes) March 23, 2023

we didn’t realize how important code-davinci-002 was to researchers, so we are keeping it going in our researcher access program: https://t.co/ZZvj2gPFJx

we are also providing researcher access to the base GPT-4 model!

— Sam Altman (@sama) March 22, 2023

These look like something I'd try. Used Google Lens on the image and was surprised to see they have them at Walmart.

The day is coming where we will see something cool and say, where can I get this… And AI will dialogue with us about it and if we want, order it for us too. https://t.co/FKruzhbUl3 pic.twitter.com/JOk9s8Trqc

— Marie Haynes (@Marie_Haynes) March 23, 2023

Crazy

“These sample conversations are reviewable by trained reviewers and kept for up to three years, separately from your Google Account.” pic.twitter.com/q5q0DKAilP

— Kristen Ruby (@sparklingruby) March 22, 2023

#GPT4 can now generate text from images, but it's not as impressive as you'd think.

Meet #BLIP2, a pre-trained visual-language model that outperforms GPT-4 in this task 🧵

— Simone De Palma (@SimoneDePalma2) March 19, 2023

LLaMA was released just three weeks ago, and since then a ridiculous amount of stuff has been built around it. It feels a lot like the first few weeks of Stable Diffusion.

Here's what's happened this week: https://t.co/odgqbgVUoH

— Replicate (@replicate) March 19, 2023

Introducing Vid2Seq, a visual language model for dense video captioning that simply predicts all event boundaries and captions as a single sequence of tokens. Learn more about how it achieves state-of-the-art results on various benchmarks → https://t.co/CgQXVBnNYs pic.twitter.com/oQ1fXwEBAj

— Google AI (@GoogleAI) March 17, 2023

https://twitter.com/BEASTMODE/status/1637613704312242176?s=20

"I swear on my mom's grave," said one man we're calling John. "It was so convincing. I know my granddaughter's voice, and it was her."https://t.co/Mq00KsUDp7

— Marie Haynes (@Marie_Haynes) March 23, 2023

👀After 154 pages of tests of GPT-4, this paper concludes “Given the breadth and depth of GPT-4's capabilities, we believe that it could reasonably be viewed as an early (yet still incomplete) version of an artificial general intelligence (AGI) system.” https://t.co/KNPa9bLO2d pic.twitter.com/H9ocR63twQ

— Ethan Mollick (@emollick) March 23, 2023

Recommended watch – Britney Muller discussing AI – How large language models work, concerns and much more

This video is extremely helpful, important and interesting.

I continue my series of Midjourney explainers for beginners. Here's one how to use Remix mode. pic.twitter.com/xIqEMZUksI

— Kris Kashtanova (@icreatelife) March 23, 2023

💡This is my best use case for Midjourney, mind blowing.

Take a picture of your living room, attach it to the prompt then add 3 to 4 keywords.
Example: "modern minimal living room".

🔥Here is my test (guess the real one) pic.twitter.com/BgwY5VYsGy

— Abder 🧪 (@abderang) March 22, 2023

This is wild https://t.co/psrY1Bq1PF

— Joel Klettke (@JoelKlettke) March 19, 2023

Even more:

Tips for adding parameters to change what an image looks like

Playing with aspect ratios

How to use it on your own server

Looking for a new SEO job? SEOjobs.com is a job board curated by real SEOs for SEOs. Take a look at five of the hottest SEO job listing this week (below) and sign up for the weekly job listing email only available at SEOjobs.com.

• Marketing Engagement Manager ~ Red Stag ~ $85K+  ~ Remote
• Senior Blog Editor ~ Semrush ~ $90K+ ~ Remote
• SEO Manager ~ Sonos ~ $95K+ ~ Remote
• SEO Executive ~ Land of Rugs ~ £26k -£32k ~ In-Office (UK)
• SEO Editor ~ Blavity ~ $65K ~ Remote (US) 

Book, Course, Tool and Community

Honestly, I have no idea. With the rapid pace that things are changing, I’m letting things unfold for a while. The whole landscape is changing.

On the news!

There’s a whole lesson in EEAT here. The reporter wanted to call me an AI expert. I did not think it was right. I understand a lot, but I’ve only studied AI and language models and their use in search for under a year. 

We asked Bing if Marie Haynes was an AI expert. It showed us several articles I’d written, places I’d been quoted and tweets to support that idea and said, perhaps I was.

Then, following the airing of this story on the potential for AI voice scams, if you asked Bing, it said, “Yes, Marie Haynes is an AI expert”.

The following day, it reverted back to saying I was someone who spoke a lot on the subject.

I believe that being in the front page news for a day, combined with the recognition I have as an expert in similar areas (i.e. SEO) gave Bing enough evidence to think I was an expert. The next step? Say I wanted to build EEAT in this area so that I’m more likely to be seen as an expert – more likely to be seen by LLM’s like ChatGPT as an expert – I would continue to do more of the same. Get mentioned in authoritative places, build credibility, become known on my topics.

I’m fairly certain EEAT is going to be the key to businesses being successful in the age of optimizing for large language models that use search engines.

Consulting: I have opened a few slots in my calendar. 

Office hours: I’ll get the video from this week’s office hours up by next episode. We’ll do another in a couple of weeks.

Hang in there

As exciting as these changes are, they are scary as well. I have heard many reports of agencies struggling and anxiety hitting people hard.

Peers in the space have had 40% or more of their clients go on pause.

Can’t really mince words: It’s rough out there right now.

— Joel Klettke (@JoelKlettke) March 24, 2023

there are times that you know are going to be way more fun to remember than they are to live through.

somehow knowing this helps put the tiredness in perspective.

— Sam Altman (@sama) March 23, 2023

The way I see it, we can either criticize the failings of AI, or we can be excited about the opportunities. Trying to stop AI from progressing is like trying to stop someone who is at the brink of going over a massive waterfall. Change is hard. I thoroughly believe the world will overall be a much better place because of the changes we are currently enduring.

My hope is that this episode has not been overwhelming, but rather, inspiring!

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There is now a lot more in the free version. Everything except the Ideas and Innovation section plus office hours every few weeks. (This week’s office hours were so good. I will publish the video plus a summary in next week’s newsletter.)

Marie