SNYCU Ep. 223 - Feb. 24, 2022

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In this episode, we cover the latest content from Marie including her blog post on AI and recent article on Search Engine Land, the Page Experience Update is finally rolling out on desktop, tons of E-A-T insight, and more!

Podcast resumes next week

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Ask Marie an SEO Question

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The following topics are covered in the premium version of this episode:

• Is content freshness a ranking factor?
• Do you have this potential E-A-T issue?
• Optimizing your Google Analytics script for load time
• Is there an E-A-T score?
• Google comments on pagination and new content situated within it
• Why sites may be losing featured snippets
• Look out: this may break some websites
• How to scrape content for analysis
• Our tl;dr summary of some awesome recent SEO articles

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There is not much to report on this week with regards to updates in Google’s algorithms. 

As of yesterday, the page experience algorithm has started to roll out on desktop. This algorithm has been running on mobile pages since last year. (More on this in Google announcements).

The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update: https://t.co/FQvMx3Ymaf

— Google Search Central (@googlesearchc) February 22, 2022

Marie and Dawn Anderson break down Google AI

By now we’re sure you’ve all read Google’s blog post about how they use AI in search. But what does it all mean? Fortunately, Marie has you covered in her newest content edited by Dawn Anderson. She covers the whole crew; BERT, MUM, RankBrain and more. Give a read or watch the video or podcast (embedded in the article) and find out how these AI powers have influenced the search landscape. You’re bound to learn something new and as always, let us know what you think about how SEO and AI are coming together.

MHC x SEL: How to improve E-A-T for YMYL

Marie published an article on Search Engine Land on how to improve your E-A-T for YMYL pages. It goes in-depth covering the basics of E-A-T and YMYL, how you can better your E-A-T, using Google’s Quality Rater Guidelines to review your content and improve it, and discusses when certain elements of E-A-T may or may not be critical. It’s a great starting place for anyone looking to work on their E-A-T or quality in Google’s eyes.

Did you catch our recent Twitter chat?

Marie hosted MHC’s first ever Twitter chat on Wednesday (Feb 23rd) and discussed none other than E-A-T. This will be a biweekly occurrence hosted on Twitter for one hour covering a series of questions. Tune in biweekly at 11am EST (the next one will be Mar 9th) and be sure to use the hashtag #learnseo so you don’t miss a chat! 

I’m super excited to open our first ever #learnseo chat! Every other Wednesday at 11 am EST We’re hoping to stimulate good discussion amongst SEOs!

This week: How you can improve E-A-T!

I’ll ask Q1-5 and respond with A1, A2, etc using the hashtag #learnseo

— Marie Haynes (@Marie_Haynes) February 23, 2022

This week’s to watch

This week’s to watch is Amanda Jordan, the Director of Digital Strategy at RicketyRoo. They’re a digital marketing agency that does local SEO, PPC, and site design for small to medium sized businesses. You should follow Amanda on Twitter because her tweets are always an excellent collection of interesting news, discussion points, and tips about all facets of SEO and local SEO. If you are interested in getting more involved in speaking engagements, Amanda also regularly retweets and amplifies opportunities from people looking for speakers, podcast guests, or even just looking to connect with people who do a niche thing.

The Page Experience Update is rolling out

We’ve known for a while that Google was planning to begin using page experience as part of their desktop ranking systems sometime in February 2022, but it wasn’t until this past Tuesday that we learned the exact date.

The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update: https://t.co/FQvMx3Ymaf

— Google Search Central (@googlesearchc) February 22, 2022

Track your Web Stories performance

Are you using Web Stories? If you’re doing so and you’re curious about how your Web Stories are performing and who you’re reaching, you should definitely check out this blog post from Google for Creators. This post and accompanying video explain how you can utilize Google Analytics and a Data Studio Dashboard to understand how your audience and Web Stories interact.

Heads up, the DMCA penalty algorithm has been strengthened

Google’s DMCA update, also known as the Pirate update, launched in 2012 and has been in the shadows for the most part. In 2014, Google updated it and only recently did Glenn spot a comment from Google saying they’d strengthened this algorithm. They did this by catching redirect schemes and making sites hit by this suffer a 89% drop in traffic. Look out, Google’s comin’ for ya!

This is new in Google Maps

Normally seen in the local listings or knowledge panel, questions and answers have come to Google Maps. For anyone not familiar with Q&A, you can ask the community a question for a quick response. Barry reminds us that this is not new to search, but definitely new to Maps. Could this be a new rollout?

Outcome-Driven SEO Roadmaps – Adam Gent
https://www.theseosprint.com/p/outcome-driven-seo-roadmaps?utm_source=url
February 15, 2022

According to Adam Gent from the SEO Sprint, “In the product world, successful product managers use an outcome roadmap framework to develop compelling strategies for the business and development teams to follow”. In this piece, Adam covers what outcome roadmaps are, some benefits, how SEOs can create them, and how they can connect strategy with delivery. 

Premium members also get the following:

It’s well worth the $18 per month!

The following topics are covered in the premium version of this episode:

• Is content freshness a ranking factor?
• Do you have this potential E-A-T issue?
• Optimizing your Google Analytics script for load time
• Is there an E-A-T score?
• Google comments on pagination and new content situated within it
• Why sites may be losing featured snippets
• Look out: this may break some websites
• How to scrape content for analysis
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

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.@marie_haynes: “She inspires me as the leading expert in EAT and also as a successful business owner. She puts out one of the best and most in-depth SEO newsletters in the industry.”

— Inflow® (@goinflow) March 8, 2021