Last updated May 14, 2020
In this unprecedented time, we would like to keep updating this page as a living resource of information that is important for SEOs to know in regards to COVID-19. These resources can be found in our weekly newsletter alongside Marie's analysis of the changes to search in relation to the pandemic.
Important dates to note
March 10-11, 2020: At this time Donald Trump announced a travel ban to those travelling to the US from Europe. Also, the NBA made the decision to shut down their season. While there was some suspicion in the SEO community that this was a Google update, we believe the changes seen were more likely due to worldwide changes in search patterns. The travel ban, combined with the loss of the NBA season made the whole Coronavirus situation much more real to most people and greatly affected how they live their lives.
March 23, 2020: Many sites saw traffic changes starting on this date. We had initially suspected this was due to a Google update. While it is still a possibility, most of our clients who saw drastic Google organic traffic changes also saw similar changes in Bing which makes a Google update less likely to be the cause. March 23 was a Monday, the start of a week of much devastating news in the world. On this date, Britain closed all of their non-essential shops and a day later, the entire country of India was placed on lockdown.
CNN’s global COVID timeline - A good timeline for worldwide events
How is COVID-19 affecting businesses?
Each week, we have been running a Twitter poll to ask our followers whether the Coronavirus is impacting their organic traffic. Here is the most recent poll:
Let's check in on business again. On average, how is your (or your clients') organic traffic as compared to the previous week?
— Marie Haynes (@Marie_Haynes) April 20, 2020
Previous polls:
Business owners and SEO's: Are your clients mostly seeing improvements or declines in organic traffic as compared to last week? (We're still tracking the effects of COVID-19).
— Marie Haynes (@Marie_Haynes) April 14, 2020
Poll time again. Is your business (or your clients' businesses) seeing significant changes in Google organic traffic as compared to the previous week? We're documenting each week how COVID-19 is affecting different industries.
— Marie Haynes (@Marie_Haynes) April 6, 2020
More in Episode 127 of SNYCU
Time for our weekly check-in. What are your clients seeing in terms of search traffic this week? Impacted by COVID-19?
— Marie Haynes (@Marie_Haynes) March 30, 2020
See the results summarized in Episode 126 of SNYCU
Let's do this again. How has COVID-19 affected your site's organic traffic (or your clients' sites)? We'll keep running this poll weekly as a way to track what is happening. Results will be published and discussed in newsletter.
— Marie Haynes (@Marie_Haynes) March 23, 2020
Let's do this again. How has COVID-19 affected your site's organic traffic (or your clients' sites)? We'll keep running this poll weekly as a way to track what is happening. Results will be published and discussed in newsletter.
— Marie Haynes (@Marie_Haynes) March 23, 2020
Other sources discussing the effects of the virus:
- https://www.spreaker.com/user/searchtalklive/how-current-events-affect-your-seo-strat
- https://www.seoclarity.net/blog/industry-insights-coronavirus
- https://nickleroy.com/blog-posts/covid19-impact/
- https://www.searchenginejournal.com/covid-19-affecting-search-traffic-seo/355824/
- https://uberall.com/en-gb/resources/blog/how-coronavirus-is-impacting-local-search-2 (Important)
- https://www.semrush.com/blog/search-trends-coronavirus/
- https://www.reputation.com/resources/report/the-impact-of-covid-19-on-google-my-business-listings/
Forgot to run this starting Sunday. Two polls for marketing/services firms and consultants.
1) have you seen a lead drop since 3 weeks ago?
— John Doherty 👍 (@dohertyjf) March 31, 2020
GMB information
- Using AI to change GMB hours
- GMB support may be unavailable
- Temporarily closed function
- Updating your hours
- Modifying your business name to reflect status
- No local reviews
- Guidance from G on temporary closures
- Create a COVID-19 post
- Curbside Pickup
- Local Search Features and Updates related to COVID-19
- Google Q&A returning
- COVID-19 posts replacing regular posts
- Add online/virtual options for healthcare businesses
Making sense of your data
- Using Google Trends and Google Search Console data to help in this confusing time - Episode #125 of newsletter
- Filtering internal traffic when everyone is working from home - Reddit
- The state of search amid COVID-19 - SEL Panel
- Compare your search behaviour before and during COVID-19
- Apple's Mobility Trends Report
- Were you affected by a Google update or coronavirus
- Search insights and shifting consumer behaviors and trends during COVID-19
Ideas to help businesses during a pandemic
- Content Ideas during COVID-19
- Marketing in times of uncertainty
- Operating During COVID-19: Helpful Tips for Local Businesses
- Journalism Relief Fund
- Outreach tips in the Era of COVID-19
- SEO From Home
- What to Do When Clients Push Pause on Your Services
- Don't take your website down because of COVID-19
- What Greenlane has done to adapt during the pandemic
Resources for those who are out of of job
- Resume feedback and job search help:
If you’re a content marketer or SEO who is out of work and would like feedback on your resume or job search strategies, I’d be happy to help.
Email me at ross@siegemedia.com. I may take a few days to respond.
— Ross Hudgens (@RossHudgens) May 9, 2020
- Lily Ray’s Initiative
- Digital freelancers Google Sheet
- Women in Tech SEO list of freelancers:
MHC Note: Every week we post job openings in our newsletter. We will continue to add as many as possible for those in the digital marketing industry.
Free resources/learning opportunities:
- Blue Array SEO Certification
- Moz’s training
- Google Meet Features
- Helping your Shopify site go curbside
- SEO Skype calls
- Siege media free content marketing course
- CXL growth marketing mini degree
- Ahrefs blogging for business
- Watch last year's Webmaster Conference Product Summit
- Traffic Think Tank Live 2020
- Paddy Moogan's Link Building Book
- Free GMB post scheduler
Encouraging stories of businesses adapting during this crisis
March was probably the hardest month I’ve ever experienced for landing press coverage and links. BUT we powered through, changed a few things up and figured out what journalists are wanting right now. Here’s some of our wins which will hopefully inspire ideas... (1)
— James Brockbank (@BrockbankJames) April 4, 2020
Other important news relating to SEO and COVID-19
A recap of all the major COVID-19 announcements from Google in recent weeks
With several new announcements coming our way over the last few weeks, Google has posted a recap thread on Twitter. Here is our brief version of the updates:
- New GMB guidance - allows you to set your business to temporarily closed, update your hours, indicate added community services, and more.
- Pausing your business online - outlines suggest best practices for businesses looking to limit their online presence.
- Events - use eventStatus schema to let your audience know if an event has been transitioned online, postposed, or cancelled.
- Special COVID-19 / coronavirus announcements - utilize structured data to or submit via GSC to have special announcements appear in search. Documentation on this here.
- Surface your common FAQs with FAQ markup
- Knowledge Panels - learn how to claim them and recommend changes.
- Fix an overloaded server - find and fix bottlenecks and improve overall performance. (much more on this above)
- Best practices for health and government sites - Suggested recommendations on how to communicate with the general public via Search.
- Special technical support group for health orgs
- General support - head over to the webmaster help forum to source answers to your Google Search questions or to post your own.
Over the past few weeks, a number of resources have been made available from Google Search for sites & organizations dealing with COVID-19 / coronavirus responses. Here’s a recap ranging from implementing temporary hours to special announcements to posting virtual events & more…
— Google SearchLiaison (@searchliaison) April 6, 2020
Additional Google Resources:
- Google’s change to search
- Information from Marie in Ep 126
- Navigating your ads
- Stay updated with travel advisories and airline policies
- Temporarily rolling back SameSite Cookie Changes
- Google Shopping will be free
- What Google has done for local search:
Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping….
— Google SearchLiaison (@searchliaison) May 4, 2020
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