Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based […]

Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda.  And I am thankful for this. It was all for good reason. Very good reason. We truly are not prepared for what is coming. (Added Aug 17. […]

The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed.  Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are […]

I'm thrilled to announce I'm opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today's search rankings. When the helpful content system launched in 2022, I […]

Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the Pandu Nayak testimony that I can’t […]

This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results […]

Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based […]

Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda.  And I am thankful for this. It was all for good reason. Very good reason. We truly are not prepared for what is coming. (Added Aug 17. […]

The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed.  Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are […]

I'm thrilled to announce I'm opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today's search rankings. When the helpful content system launched in 2022, I […]

Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the Pandu Nayak testimony that I can’t […]

This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results […]

Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based […]

Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda.  And I am thankful for this. It was all for good reason. Very good reason. We truly are not prepared for what is coming. (Added Aug 17. […]

The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed.  Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are […]

I'm thrilled to announce I'm opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today's search rankings. When the helpful content system launched in 2022, I […]

Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the Pandu Nayak testimony that I can’t […]

This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results […]

Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based […]

Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda.  And I am thankful for this. It was all for good reason. Very good reason. We truly are not prepared for what is coming. (Added Aug 17. […]

The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed.  Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are […]

I'm thrilled to announce I'm opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today's search rankings. When the helpful content system launched in 2022, I […]

Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the Pandu Nayak testimony that I can’t […]

This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results […]