Marie Haynes is known as an expert on understanding Google’s Search algorithms. Today, AI systems such as RankBrain, DeepRank and RankEmbed BERT are at the core of Google’s ranking algorithms. We have so much to learn as search is rapidly changing!
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Any hunt for answers about Google’s Search algorithms will lead you into the world of SEO experts like Marie Haynes.
Many of the things we have traditionally done in the name of SEO are far less important now. Instead of keyword research, we should be focusing on intent research. We learned in the DOJ vs Google trial that their Navboost system, which studies what searchers click on and which sites they engage with is one of the most important drivers of search rankings. Our primary goal should be to create a website that people choose to click on and then go on to be satisfied with.
My book, SEO in the Gemini Era: The Story of How AI Changed Google Search will help you gain an advantage by learning more about how rankings truly work today.
Dr. Marie Haynes is recognized as a leader in the SEO industry and has 16 years of experience helping businesses of all sizes improve their site quality. She has helped train many of today’s brightest minds in the SEO industry. Marie is known for understanding Google’s rapidly changing search algorithms, especially those that use AI. She was among the first to teach on E-A-T (now E-E-A-T), using the Quality Raters’ Guidelines to improve site quality, and understanding AI driven systems like the Helpful Content System and SpamBrain. Marie has been featured on Search Engine Land, Search Engine Round Table and mentioned in many publications including The Atlantic, Forbes, Entrepreneur and Inc.
Today, she spends her time obsessively learning and sharing all she can on how AI is rapidly changing the digital marketing landscape:
